You do not get a new shortcut when installing Reporter 7 since it is a plug-in for Microsoft Word.
To create a new report with ThermaCAM Reporter 7 Pro, you start Word, then select “ThermaCAM --> ThermaCAM Wizard” from the menu bar or click the "Wizard" tool button. This will start the report wizard that helps you select a template and begin creating a new report.
To create a new report using the Basic version, select "File --> New" from the Word menus.