The FLIR standard for product video presentations

Product Overview

Provide eye-catching and compelling overviews of key product features.

Utilize on-screen text that communicates top-level communications for sound-off use
Natural lighting with fill for clear visibility
Tight editing and good sound quality
Use upbeat, fast tempo music
White and ironbow onscreen overlay graphics
Industry Black Italic All Caps on-screen text
Use a 16:9 aspect ratio
1-3 minutes in length
Explanatory titles and descriptions for easy searching


Feature Videos

Educate customers about key product features quickly.

Highlight key features
At least 10 seconds long, no longer than 3 minutes
Avoid being product specific (e.g. MSX©, IGM, VividIR)
Use explanatory titles and product summaries


Demo/Application Videos

Highlight real-world use of the product in various user segments.

Focus on how the applies to specific consumer segments

  • Shoot from the perspective of the customer

Focus on the real-world application and lifestyle of the user
Opportunity for multiuple videos and user segments


Support/Training/How-To Videos

Answer the common consumer questions and provide to-the-point support to help increase consumer satisfaction.

As short as 20 seconds to as long as 3-4 minutes
Address the question quickly and efficiently
Use text and graphics to clearly communicate and side-by-side instructions


"What's in the box?" Videos

Thoroughly unbox and review all the contents of the product.

As short as 10 seconds, as long as 3 minutes
Answer the lingering questions while detailing everything with the box
Can include brief descriptions of component uses and value
Examine both the inside and outside of the box while revealing its contents


Using advanced motion graphic and interactive functionality

Exploded View

Provide a 360° view of the product.

Product spins along its X-axis
Product spins slowly during exploded view, revealing internal components
Product floats at center screen, no cropping
Product spins a second 360° after it closes back up at 2x rotation
Use a 16:9 aspect ration
Demonstration loops one time automatically
Background color should be HEX #c7c7c7 with vignettes in the corner and a slight shadow from the product


360° Product Spin

Provide a 360° view of the product.

Product spins along its X-axis
Product floats at center screen, no cropping
Spin loops twice
Use a 16:9 aspect ration
Directional lighting to highlight product features
Background color should be HEX #c7c7c7 with vignettes in the corner and a slight shadow from the product


Interactive Content - IR Simulator

Interactive content encourages consumers to interact with the product.

Create various simulators for different functions
Provide typical explanations of capabilities and consumer benefits