PROVIDING CONSISTENT NAME FORMATTING WILL

OPTIMIZE ORGANIZATION AND SEARCHING METRICS.

Naming Convention

     FLIR E95
     Advanced Thermal Imaging Camera

Trademark Requirements

     FLIR MSX Technology
     FLIR UltraMax* Technology
     Intelligent AutocalTM Optics

Product Headlines

     Reimagined from the Handle Up.
     Hard-working Design for Hard-working Pros
     A Clear View, From Any Angle

70 characters or less

Avoid abbreviations

• Industry standard terms and trademarks are ok
  (e.g TRMS, VDR, IR, MSX, Loz)

Avoid special characters

Add key differentiators

• E.g. in the Ex family, the key differentiator is IR resolution

Wide Temperature Ranges
Intelligent AutocalTM Optics
Streamlined Reporting
See Greater Detail
Quantify Potential Problems
Focus Fast & True
Navigate Screens Easier
Report Problems Quickly
The Best Lenses Need the Best Autofocus

PROVIDE TOP-LEVEL, KEY FEATURE INFORMATION TO
CONNECT WITH TARGET CUSTOMERS AND THEIR DESIRED
BENEFITS.

1-2 sentences

Expand on the Product Title

Include unique and stand out benefits

Be product specific

Avoid clichés and jargons

The FLIR E95 offers the great features of the E75 and E85, plus 161,472 points of temperature measurement (464x 348 true native resolution) and wide temperature ranges, up to 1500'C. The E95 has a superior spot-size ratio and is sensitive enough to detect minute temperature differences

ELABORATE IN FULL DETAIL ON ALL THE FEATURES,
ADVANTAGES, AND BENEFITS CONNECTED TO THE PRODUCT.

2-3 paragraphs

Should match the datasheet's text section

Elaborate on benefits to the end user, don't just list specs or features

Captivate the consumer

Can describe the whole series of products

FLIR redesigned the Exx-Series from the handle up to deliver the best performance, resolution, and sensitivity of any pistol-grip handheld thermal camera. The new ExxSeries cameras are packed with the features you need to quickly troubleshoot electrical distribution and mechanical systems, so you can avoid equipment failures, increase plant safety, and maximize up-time.

Now packed with the high performance features you need to quickly find and report hidden hot spots: a bright, bold new screen, razor-sharp lenses, and a rapid-response user interface. This sleek new design isn't just window dressing. From the rubberized, water-tight chassis to the scratch-resistant Dragontrail cover glass LCD, the new Exx-Series is made for your tough work environment.

BRING A CONSISTENT FOCUS TO APPLICABLE BENEFITS TO
THE USER.

Paragraph form

Provide the official definitions of terms like UltraMax®, IGM,
and METERLINK

Make sure keywords are indexed

Consistent and clear message across website, presentations,
and datasheets

The Best Lenses Need the Best Autofocus
FLIR took its cue from the digital camera industry when reengineering the Exx-Series focus system. Whether you choose autofocus or continuous focus, the camera's precise focusing algorithm and FLIR's innovative lenses ensure you get crisp results, for the most accurate temperature readings.

PROVIDE KEY SELLING POINTS THAT CAN STAND OUT UPON
QUICK GLANCE.

Minimum of 5

Maximum of 10

Don't simply rewrite the specs, highlight key selling points

Synchronize with the datasheet

Use symbols to grab consumer's attention

Header in all caps

Consistent formatting

FLIR E95 at a glance:

• Interchangeable, auto-calibrating lenses
• Up to 464 x 348 (161,472) IR resolution
• Our best MSX® enhancement
• UltraMaxTM processing for 4x pixel resolution
• A larger, 4" display that's 25% brighter
• A responsive new interface
• Improved organization and reporting options